CouchCast

Rachael Herrscher and Robert Merrill talk about TodaysMama.com, the women’s entrepreneurial organization Ladies Who Launch, and Rachael shares her opinions on social networks, print media in the new age, and more.

Connect with Rachael at her blog, and on Entrepreneur.com, where she writes about PR at “Press Pass”

On her blog, we learn that she has a dominant right brain, hates when people spray off their driveway, and has a pretty savvy kindergartener.

From the TodaysMama website:

TodaysMama provides personal, professional and parenting resources designed to foster a greater sense of identity, empowerment and connection for women and mothers everywhere.

The idea for TodaysMama came in 2004, when young mamas Rachael Herrscher and Stephanie Peterson searched together for a Mom-n-Tot swim class and lamented the lack of a quality central local resource of practical information for mothers.

In October 2004, Rachael and Stephanie published the first Utah Mama’s Handbook. Shortly after the appearance of the inaugural handbook, demand began to pour in for similar books from mothers in other states who had happened upon the Utah book. In addition, many women expressed a desire for social networking opportunities, as well as ongoing how-to information that could enhance their parenting skills, professional growth and overall quality of life.

Currently, TodaysMama produces regional “Mama” resource guides for a growing number of U.S. cities; develops and manages the central TodaysMama Website; and oversees an expanding national franchise and licensing network.

The TodaysMama Website (TodaysMama.com) provides exclusive columns, features and tips in its Expand Your Perspective section from established authors and experts. Mamas share aspirations and find inspiration on the site’s Dream Big section, and groove and sway to the music on the site’s MamasMix.

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