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As part of our monthly book review this episode of the CouchCast debates “Groundswell: Winning in a World Transformed by Social Technologies
The book, by Charlene Li and Josh Bernoff, digs deep into the nuts and bolts of what makes effective business interactions in an online world. Thom Allen and Matthew Reinbold start with defining the technologies, explore the ROI, and then bring it all together in discussing the breaking news – from shoes to Skittles – of the week.
The Couchcast book for next month is “Emergency: This Book Will Save Your Life” by Neil Strauss. Described as a survival manual for the Gen X depression, a set of free excerpts are currently available online.
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Written by robertmerrill
Topics: Book of the Month, Couchcast Show