“It’s Free, Stupid.” How Perceptions have Changed in the IT Industry

Written by robertmerrill

Topics: Couchcast Show

Richard BlissWe’re talking today with Richard Bliss, VP Marketing, Worldwide for Gwava, a company founded in 2001 with the intent to provide the very best solutions to the Novell GroupWise community.

Richard has been actively involved in the messaging industry since 1989 and is responsible for creating and executing the marketing vision for GWAVA. He is a published author and a popular speaker on subjects around messaging, outsourcing and e-mail security.gwava_logo See Richard’s blog posts at the GwavaNation Blog.

Richard is off a 35-city worldwide tour to discuss how Open Source and Freely-available Software is changing perceptions in the IT and Software industry, and why it may have taken this long for things to get to this point. Check out GwavaCon.com to catch up with Richard while he tours the globe.

He discusses the value of a “word” like “Safety“, like “Free“, control and “Proprietary“. He even discusses how a certain Silicon Valley company which is arguably more proprietary than its competitor to the North has somehow skirted that reputation.

Listen in as we talk with Richard about his thoughts on free software and how some of Microsoft’s most recent moves to become more like Apple may actually be opening the door for more and more people to jump to Open Source software.

Richard’s three things any organization can do right now to take advantage of this trend:

  1. Switch to Open Office for everyone in your organization who does not critically need it.
  2. Use Google Docs for remote employees and collaboration efforts.
  3. Run your email on a Linux server using Groupwise and switch Outlook for email clients like Thunderbird.

As an added bonus, listen through the show to find out how to get one of ten tickets for the premier of the new Star Trek (click link for trailer, info) on May 8th at the Provo Towne Cinema theatre, compliments of Richard’s employer, GWAVA (must be able to attend the event at your own cost… in other words, don’t ask for the tickets if you live in Luxembourg… or Indiana).

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