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EnticeLabs is a Provo, Utah based company that was founded about two years ago to build technologies enabling companies to locate and recruit top-talent, while saving money over traditional recruiting practices.

Recently, EnticeLabs has been receiving a lot of buzz, with Recruiting Industry experts like John Sumser calling EnticeLabs “the deepest technology play in our industry since the dot com wave” and a recruiting industry “game changer” and Peter Clayton interviewing EnticeLabs’ CEO Ryan Caldwell on Total Picture Radio recently.

Wanting to get the technical side of the EnticeLab’s story, we* spoke with Ryan Probasco, VP Product Development and Grant Gordon Creative Director and Product Manager about what the technology does, who it is valuable for, and why a company might want to use EnticeLabs’ product rather than more traditional recruiting methods.

Interestingly, the development team at EnticeLabs uses Scrum/Agile programming, which Ryan and Thom spoke about at great lengths, comparing it to other methodologies like Waterfall, and large programming teams such as Ryan’s experience with large programming teams at Novell. Probasco notes that the Agile methodology works very well for small organizations and that he’s impressed with how people feel real ownership and step up to hard tasks sometimes much better through the Scrum system than they might in other programming methodologies.

Grant talks about how the EnticeLabs’ technology optimizes a recruiting department’s job advertising spending on-the-fly, and publishes it proactively across the Internet, leveraging the realization that most people are not spending all their time on job-related websites, rather they are visiting websites to research topics, hang out with friends, catch up with news, or other tasks.

“Traditionally, when companies try to hire people, they are very reactive… they go to HR… and they post on all the job boards, and they get [a lot] of candidates back and try to funnel them through that way.

“What TalentSeekr does, is it lets you to get in front of candidates that are [earlier in the job search cycle]. We call them ‘tip-toers’ or ‘googlers’ or ‘explorers’… but it really broadens your reach into this whole subsection of the job satisfaction curve that [HR departments and recruiters] have never been able to reach before.”

For video introduction to the EnticeLabs product, TalentSeekr, click here, or the video link, below:

Sumser summarizes the EnticeLabs’ technology well with the statement:

The Entice Labs approach is to constantly monitor the performance of your career site, your job ads and your talent pool. It tests and retests the underlying sourcing hypothesis and makes changes and adjustments on the fly.
- John Sumser: Enticing EnticeLabs

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*Disclosure Note: Robert Merrill, one of the Couchcast co-hosts, currently works as Director, Account Management for EnticeLabs

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